Advantages and Disadvantages of a Website

Advantages of a Website

-         Less expensive: having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

-         Advertising: a website is more environmentally friendly when it comes to advertising and marketing.

-         Satisfaction: having a website will be more convenient for your customers. Many will be more likely to visit your website; they can just find what they are looking for on your online site.

-         Increase customer: a website can help you generate more customers both home and abroad. The internet offers a global community. With a website your business will be visible around the world.

-         Accessibility: an online site can be visited any time of the day or night. People will look for your shop because it is more accessible.

-         Links are very important to viral marketing. If you have many sites lining to you is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs, meaning they recognize your website as valuable.

-         Better relationship: having a website can build better relationships with your customers. Your customers can review your products online and can also leave feedbacks for you and your business.

-         Increase sales. The more informative your site is, the greater the possibility of increasing sales.

-         Opportunity: a website gives you the opportunity to prove your credibility. Your website serves as a place for potential investor to explore what your business is about and what it can do in the future.

-         Long term clients: having a website gives you a chance to gain more clients that can help your business grow. A client is your regular customer. He is buying your products or services daily or contractually.

Disadvantages of a Website

-         Reliability, the information on your website may be unreliable if not updated regularly. Ensure that changes are made when necessary.

-         Spam: we all hate spam, the internet equivalent of junk mail. This is one of the disadvantages of a website which can cause you grief.

-         Bad publicity-having a website risks attracting bad publicity, if a customer is unhappy with your products and services, then they may feel the need to rent their frustration online and reference your website in their comments.

-         Difficulty reaching the right people. Because of the nature of the internet and the sheer number of businesses already on the World Wide Web, you may find it difficult to reach the right target audience with your website.