Advantages of a Website
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Less expensive: having a website will make
promoting your company less expensive. Many versions of offline advertising
available on the internet are sometimes free.
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Advertising: a website is more environmentally
friendly when it comes to advertising and marketing.
-
Satisfaction: having a website will be
more convenient for your customers. Many will be more likely to visit your website;
they can just find what they are looking for on your online site.
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Increase customer: a website can help you
generate more customers both home and abroad. The internet offers a global
community. With a website your business will be visible around the world.
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Accessibility: an online site can be
visited any time of the day or night. People will look for your shop because it
is more accessible.
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Links are very important to viral
marketing. If you have many sites lining to you is like spreading the word
about your company all around the world. If you have a good website with good
content related to information, products or services, people are more likely to
link your website to theirs, meaning they recognize your website as valuable.
-
Better relationship: having a website can
build better relationships with your customers. Your customers can review your
products online and can also leave feedbacks for you and your business.
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Increase sales. The more informative your
site is, the greater the possibility of increasing sales.
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Opportunity: a website gives you the
opportunity to prove your credibility. Your website serves as a place for
potential investor to explore what your business is about and what it can do in
the future.
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Long term clients: having a website gives
you a chance to gain more clients that can help your business grow. A client is
your regular customer. He is buying your products or services daily or
contractually.
Disadvantages of a Website
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Reliability, the information on your
website may be unreliable if not updated regularly. Ensure that changes are
made when necessary.
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Spam: we all hate spam, the internet
equivalent of junk mail. This is one of the disadvantages of a website which
can cause you grief.
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Bad publicity-having a website risks
attracting bad publicity, if a customer is unhappy with your products and services,
then they may feel the need to rent their frustration online and reference your
website in their comments.
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Difficulty reaching the right people. Because
of the nature of the internet and the sheer number of businesses already on the
World Wide Web, you may find it difficult to reach the right target audience
with your website.
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