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Overview of the Bulk SMS Business

CHAPTER 2.

Overview of the Bulk SMS Business


Like I said earlier, Bulk SMS is simply the sending of text messages to multiple      phone numbers at the same time using Internet-based services. Bulk SMS is widely used by Individuals, Schools, Churches, Companies & even Politicians.             
For example:
Schools use Bulk SMS services to inform the parents of their students of upcoming School Events, Meetings & Increases in School Fees.      
➢Companies use the services of Bulk SMS Providers to inform their customers & potential customers of their products, services, promos & bonanzas.  
➢ Churches use the services of Bulk SMS Providers to inform their members of upcoming Church meetings, Crusades & Special Events.         
➢Socialites & Wealthy Individuals use the services of Bulk SMS Providers to inform their friends & business associates of special events they're going to be having such as: Birthdays, Weddings, and Anniversaries etc.
ALL of the Individuals & Organizations above need your services as a Bulk SMS service provider to be able to send Bulk SMS to their Clients, Customers, Members, and Friends & Business
Associates. In order to be able to run your own part-time, Income Generating Bulk SMS Business. However, the reason why companies, organizations, etc. needs your services is because

SMS communication has proven to being effective, cheaper and reliable.       
In Cameroon, more than 20 million people have mobile phones but let’s see current statistics from marketing and advertising experts.  
9% of Cameroonians watch Television daily
19% of Cameroonians listen to radio daily
4% of Cameroonians read Newspapers daily
10 % of Cameroonians use the Internet daily
75% of Cameroonians use GSM phones daily. What do you think would be the best business to start, considering your potential market, having a target audience of 20 million people is enough motivation to get started now.

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